Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.
Eli Lilly Blindness Suits, RFK’s Tylenol Report & SEO That Works
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Jon & Marc
Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.
Confessions of a Law Firm CMO: What Really Drives Growth Most firms think they have a marketing strategy. What they really have is paid traffic and guesswork. This week on the podcast, Marc sat down with Trudy Emlaw, former CMO of Mike Morse Law Firm and current CMO at George Sink Injury Lawyers, to break down what law firms with real, predictable growth are doing differently. Tune in and learn: 📊 The data foundation that instantly exposes wasted spend 🏆 How brand equity quietly becomes your...
Two Generations, One Strategy: Sustained Growth at Scale Some firms grow fast. Very few keep growing for 45 years. This week on The Jon & Marc Podcast, we sat with two generations of the Farah family to break down how a multi-office PI powerhouse keeps scaling without losing its culture. In this episode, the Farahs share how they: 🏛️ Turn family succession into a growth strategy instead of an inherited role ⚖️ Protect culture by holding their own kids to the same standards as everyone else 💼...
Your Weekly Tort Talk Briefing Jon, Marc, and Joe Fantini break down several major developments that are shifting the mass tort landscape as we approach 2026. Here are the key updates: 🌱 Roundup: Bayer withdrew appeals on several large plaintiff verdicts, including the $2.1 billion Georgia judgment. Similar moves in Philadelphia suggest a broader strategy to resolve high-exposure cases while waiting on the Supreme Court. 🧼 Talc: The first post-bankruptcy ovarian cancer trial against Johnson &...