The Authenticity Advantage: How Small-Market Firms Win High-production ads don't win cases. Familiarity does. This week on the podcast, Jon sat down with Hunter Garnett, Managing Partner of Garnett Patterson Injury Lawyers, to break down how he built a fast-growing PI practice in a small Alabama market by leaning into local relevance, authenticity, and disciplined operations. In this episode you'll learn: 🤠 Why authenticity consistently outperforms polished creative 📍 How hyper-local content...
27 days ago • 1 min read
Confessions of a Law Firm CMO: What Really Drives Growth Most firms think they have a marketing strategy. What they really have is paid traffic and guesswork. This week on the podcast, Marc sat down with Trudy Emlaw, former CMO of Mike Morse Law Firm and current CMO at George Sink Injury Lawyers, to break down what law firms with real, predictable growth are doing differently. Tune in and learn: 📊 The data foundation that instantly exposes wasted spend 🏆 How brand equity quietly becomes your...
about 1 month ago • 1 min read
Two Generations, One Strategy: Sustained Growth at Scale Some firms grow fast. Very few keep growing for 45 years. This week on The Jon & Marc Podcast, we sat with two generations of the Farah family to break down how a multi-office PI powerhouse keeps scaling without losing its culture. In this episode, the Farahs share how they: 🏛️ Turn family succession into a growth strategy instead of an inherited role ⚖️ Protect culture by holding their own kids to the same standards as everyone else 💼...
about 1 month ago • 1 min read
Your Weekly Tort Talk Briefing Jon, Marc, and Joe Fantini break down several major developments that are shifting the mass tort landscape as we approach 2026. Here are the key updates: 🌱 Roundup: Bayer withdrew appeals on several large plaintiff verdicts, including the $2.1 billion Georgia judgment. Similar moves in Philadelphia suggest a broader strategy to resolve high-exposure cases while waiting on the Supreme Court. 🧼 Talc: The first post-bankruptcy ovarian cancer trial against Johnson &...
about 2 months ago • 1 min read
The AI Paradox: Automate Less, Win More Most law firms are using AI wrong. This week on the podcast, Jon and Marc sat down with Jerry Zhou, Co-Founder and CEO of Supio, to unpack what separates truly AI-native firms from those still treating it like glorified spell-check. Here's what you'll learn: ⚡️ Why most firms are stuck at "cruise control" with AI 💡 The ChatGPT security risk that's putting your client data at risk 🎯 How AI helped win a $60M verdict by processing 42,000 pages of medical...
2 months ago • 1 min read
Bard PowerPort: The Anatomy of a Defective Device A medical device used on cancer patients should help them, not harm them. But the Bard PowerPort did the opposite in thousands of cases. At MTMP, Jon and Marc sat down with Rebecca Phillips, Director of Mass Torts at The Lanier Law Firm and Co Lead Counsel in the Bard PowerPort MDL, to explain what's actually happening inside this litigation. Inside this episode: 📊 The economics and market structure that make the tort viable ⚖️ The operational...
2 months ago • 1 min read
SEO in 2025: Proof Over Promises In 2025, AI is deciding which law firms clients see first. This week on the podcast, Jon and Marc break down how Google Gemini, ChatGPT, and changing search behaviors are reshaping discovery, reputation, and visibility for law firms everywhere. Tune in and learn: ⚡️ The real reason traffic is down (and why conversions are up) 💡 Why AI doesn’t believe your claims — it checks your evidence 🎥 How video and short-form content are fueling visibility in Gemini 🔍 Why...
3 months ago • 1 min read
Building a Brand That Can’t Be Bought How do you scale from two lawyers to $12M in revenue without losing the local trust that built your firm? For Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, the answer is building a brand rooted in community. In this week’s episode of The Jon & Marc Podcast, Jim shares how “The Car Crash Experts” built one of Virginia’s fastest-growing personal injury firms through culture, connection, and community. He shares how his team: 💬 Generates 60%...
3 months ago • 1 min read
The Heavy Hitter’s Blueprint: Systems, AI, and Masterminds What's the difference between a law firm that grows predictably and one that's always scrambling? For Rob Levine, the answer is simple: systems. With 25 years of experience, Rob has built one of the most recognized personal injury brands in the country and now leads multiple legal services companies that support firms nationwide. In this week’s episode of The Jon & Marc Podcast, recorded during Rob's three-day mastermind in Chicago,...
3 months ago • 1 min read