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Jon & Marc

Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.

James Helm, Jon Robinson & Marc Rioux discuss case acquisition in personal injury
Matthew Bergman and Jon Robinson

Jon & Marc Podcast: The Social Media Addiction Trial Most plaintiff firms focus on verdict size. Serious operators focus on structural shifts. Longstanding defense frameworks are being tested. In the latest Jon & Marc episode, we went inside the Social Media Addiction Trial in Los Angeles, speaking directly with Matthew Bergman, the attorney who originated the litigation - just hours after court adjourned. This case is not about bad posts. It is about product design. The theory being tested...

Compete, Get Bought, or Die Most firm owners feel the shift happening. Few are talking about it directly. This week on The Jon & Marc Podcast, we sat down with Michael Saile, managing partner at Cordisco & Saile, to talk about the elephant in the room: Wall Street money entering personal injury. Michael shares what this looks like on the ground and how his firm is preparing for the next decade of PI. Tune in an learn how to: 🏗️ Build a real brand that protects you when big money enters your...

This Week with Jon & Marc If you follow mass torts and legal marketing closely, this past week mattered. Jon and Marc were onsite at the National Trial Lawyers Summit in Miami recording live episodes, meeting with firm owners, and tracking a handful of developments that will shape how cases get litigated and marketed in 2026. Here’s the quick rundown. 🎙️ New Tort Talk: Live from NTL Miami In this episode, we cover: • Why the Snapchat social media addiction settlement surprised a lot of people...

Will we see you at NTL in Miami? Jon and Marc will be onsite at the National Trial Lawyers Summit in Miami next week and recording episodes throughout the event. If you’re attending and want to connect, reply to this email to book a time to chat onsite. We’ll be talking with law firm owners and marketers about where legal marketing is headed and what 2026 is shaping up to look like. Marketing in 2026: The Predictions No One Wants to Hear Legal marketing is heading for a reset. In a new...

Execution Over Everything Most lawyers think content is about visibility. This episode is about something else. This week on The Jon & Marc Podcast, Marc sat down with Harry Nalbandyan, partner at Levin & Nalbandyan and host of Harry Handles It, to talk about execution, communication, and leadership as firms scale. Harry didn’t start a podcast to become an influencer. He started it as a way to sharpen communication and build relationships, and that same mindset shows up in how his firm has...

Inside the Nation’s Largest Mesothelioma Practice Asbestos litigation looks attractive from the outside. High stakes. High value. Limited volume. The reality is far more demanding. This week on The Jon & Marc Podcast, we sat down with Sara Salger and Chris Layloff of The Gori Law Firm, the top filer of mesothelioma cases in the country, to unpack what it actually takes to handle asbestos litigation at scale. In this episode, Sara and Chris share how they: 🏢 Scaled from a 16-person team to...

The Authenticity Advantage: How Small-Market Firms Win High-production ads don't win cases. Familiarity does. This week on the podcast, Jon sat down with Hunter Garnett, Managing Partner of Garnett Patterson Injury Lawyers, to break down how he built a fast-growing PI practice in a small Alabama market by leaning into local relevance, authenticity, and disciplined operations. In this episode you'll learn: 🤠 Why authenticity consistently outperforms polished creative 📍 How hyper-local content...

Confessions of a Law Firm CMO: What Really Drives Growth Most firms think they have a marketing strategy. What they really have is paid traffic and guesswork. This week on the podcast, Marc sat down with Trudy Emlaw, former CMO of Mike Morse Law Firm and current CMO at George Sink Injury Lawyers, to break down what law firms with real, predictable growth are doing differently. Tune in and learn: 📊 The data foundation that instantly exposes wasted spend 🏆 How brand equity quietly becomes your...

Two Generations, One Strategy: Sustained Growth at Scale Some firms grow fast. Very few keep growing for 45 years. This week on The Jon & Marc Podcast, we sat with two generations of the Farah family to break down how a multi-office PI powerhouse keeps scaling without losing its culture. In this episode, the Farahs share how they: 🏛️ Turn family succession into a growth strategy instead of an inherited role ⚖️ Protect culture by holding their own kids to the same standards as everyone else 💼...