Building a Brand That Can’t Be Bought
How do you scale from two lawyers to $12M in revenue without losing the local trust that built your firm?
For Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, the answer is building a brand rooted in community.
In this week’s episode of The Jon & Marc Podcast, Jim shares how “The Car Crash Experts” built one of Virginia’s fastest-growing personal injury firms through culture, connection, and community.
He shares how his team:
💬 Generates 60% of cases from Friends of the Firm referrals
📞 Aligns marketing and intake to turn relationships into revenue
🏠 Outbrands national firms by dominating the local market
👥 Hires for alignment over skill to protect culture as they scale
💡 Aims to double revenue to $20M by 2029 with systems that compound
If you want to grow your firm without losing your culture, this episode is a masterclass in sustainable, people-first growth.
This Week on Tort Talks
Jon, Marc, and Joe Fantini break down the biggest moves in mass torts ahead of MTMP.
From billion-dollar verdicts to key appellate arguments, here’s what’s shaping the landscape right now:
💥 Talcum Powder: A $966M verdict against J&J raises pressure ahead of the first ovarian cancer bellwether trial.
⚖️ Zantac: Second Circuit arguments could revive tens of thousands of claims and reshape the Tylenol MDL.
🍼 NEC: Case management conference expected to reset the bellwether schedule after prior dismissals.
💊 Depo-Provera: Case filings have doubled following a favorable ruling as the key preemption decision nears.
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