The Local Advantage: Jim Hurley’s Brand Playbook + $966M Verdict at J&J

Building a Brand That Can’t Be Bought

How do you scale from two lawyers to $12M in revenue without losing the local trust that built your firm?

For Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, the answer is building a brand rooted in community.

In this week’s episode of The Jon & Marc Podcast, Jim shares how “The Car Crash Experts” built one of Virginia’s fastest-growing personal injury firms through culture, connection, and community.

He shares how his team:

💬 Generates 60% of cases from Friends of the Firm referrals

📞 Aligns marketing and intake to turn relationships into revenue

🏠 Outbrands national firms by dominating the local market

👥 Hires for alignment over skill to protect culture as they scale

💡 Aims to double revenue to $20M by 2029 with systems that compound

If you want to grow your firm without losing your culture, this episode is a masterclass in sustainable, people-first growth.

This Week on Tort Talks

Jon, Marc, and Joe Fantini break down the biggest moves in mass torts ahead of MTMP.

From billion-dollar verdicts to key appellate arguments, here’s what’s shaping the landscape right now:

💥 Talcum Powder: A $966M verdict against J&J raises pressure ahead of the first ovarian cancer bellwether trial.

⚖️ Zantac: Second Circuit arguments could revive tens of thousands of claims and reshape the Tylenol MDL.

🍼 NEC: Case management conference expected to reset the bellwether schedule after prior dismissals.

💊 Depo-Provera: Case filings have doubled following a favorable ruling as the key preemption decision nears.

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