Systems Are Starting to Crack


Jon & Marc Podcast: The Social Media Addiction Trial

video preview

Most plaintiff firms focus on verdict size.

Serious operators focus on structural shifts.

Longstanding defense frameworks are being tested.

In the latest Jon & Marc episode, we went inside the Social Media Addiction Trial in Los Angeles, speaking directly with Matthew Bergman, the attorney who originated the litigation - just hours after court adjourned.

This case is not about bad posts.

It is about product design.

The theory being tested is whether platforms were engineered to maximize dopamine, engagement, and advertising revenue, and whether that architecture creates liability independent of content.

Key takeaways:

  • Design > Content
    The case targets infinite scroll, variable reward loops, and algorithmic amplification. When harm is tied to architecture, Section 230 becomes narrower.
  • Addiction as the Framework
    Expert testimony compares platform mechanics to alcohol and tobacco models. Behavioral engineering becomes the exposure point.
  • Revenue Drives Risk
    Engagement fuels profit. If safety features reduce growth, internal decision-making becomes evidence.
  • Internal Documents Are Leverage
    The allegation is that safety modifications could have been implemented quickly, but were deprioritized.

Snapchat and TikTok have already resolved claims. Meta and Google remain in the fight. Executives are taking the stand.

Regardless of outcome, this trial is testing whether systemic design can create duty.

Tort Talk: The Uber Verdict and Agency Exposure

video preview

On our last Tort Talk, we broke down Uber’s $8.5 million verdict with Joe Fantini.

But the number isn’t the story.

The jury found the driver was acting as an agent of Uber.

That finding matters more than punitive damages.

For years, rideshare companies have relied on the independent contractor defense to limit corporate exposure. When a jury rejects that framing, the liability model shifts.

We also discussed:

  • Why the agency finding changes leverage in future cases
  • What the newly approved Lyft MDL means for timeline and consolidation
  • How tech litigation trends intersect with mass tort strategy
  • The Beasley Allen disqualification and its ripple effects in talc

Mass tort litigation is not slowing down in 2026. It is accelerating.

The real strategic question is not which verdict is largest.

It is which structural defenses are starting to weaken.

Both conversations point to the same conclusion: These frameworks are being stress-tested in real time.

If you are building a plaintiff firm for the next decade, pay attention to where doctrine is shifting, not just where headlines are loudest.

-

Subscribe to The Jon & Marc Podcast on YouTube, Apple Podcasts, or Spotify for law firm growth strategies and legal marketing news from Jon, Marc, and the industry's top tier legal & marketing professionals.

Follow us on Instagram and TikTok for daily reels and advice.

Get in touch

Your comments and feedback are welcomed, as we strive to bring you the toolkit needed to grow your firm today, and to plan for the future.

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
Unsubscribe · Preferences

Jon & Marc

Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.

Read more from Jon & Marc

Compete, Get Bought, or Die Most firm owners feel the shift happening. Few are talking about it directly. This week on The Jon & Marc Podcast, we sat down with Michael Saile, managing partner at Cordisco & Saile, to talk about the elephant in the room: Wall Street money entering personal injury. Michael shares what this looks like on the ground and how his firm is preparing for the next decade of PI. Tune in an learn how to: 🏗️ Build a real brand that protects you when big money enters your...

This Week with Jon & Marc If you follow mass torts and legal marketing closely, this past week mattered. Jon and Marc were onsite at the National Trial Lawyers Summit in Miami recording live episodes, meeting with firm owners, and tracking a handful of developments that will shape how cases get litigated and marketed in 2026. Here’s the quick rundown. 🎙️ New Tort Talk: Live from NTL Miami In this episode, we cover: • Why the Snapchat social media addiction settlement surprised a lot of people...

Will we see you at NTL in Miami? Jon and Marc will be onsite at the National Trial Lawyers Summit in Miami next week and recording episodes throughout the event. If you’re attending and want to connect, reply to this email to book a time to chat onsite. We’ll be talking with law firm owners and marketers about where legal marketing is headed and what 2026 is shaping up to look like. Marketing in 2026: The Predictions No One Wants to Hear Legal marketing is heading for a reset. In a new...