Miami Momentum: What You Need to Know

This Week with Jon & Marc

If you follow mass torts and legal marketing closely, this past week mattered.

Jon and Marc were onsite at the National Trial Lawyers Summit in Miami recording live episodes, meeting with firm owners, and tracking a handful of developments that will shape how cases get litigated and marketed in 2026.

Here’s the quick rundown.

🎙️ New Tort Talk: Live from NTL Miami

In this episode, we cover:

• Why the Snapchat social media addiction settlement surprised a lot of people

• What’s happening right now across several active trial dockets

• Where momentum is quietly building (and where it isn’t)

• How these developments could influence filings, strategy, and case value going forward

📍 NTL Miami: What We’re Seeing on the Ground

NTL Miami reinforced a few things we’ve been saying for a while:

• Firms are paying closer attention to trial calendars again

• Marketing conversations are shifting from volume to efficiency

• Owners are asking better questions about attribution, saturation, and intake quality

We recorded multiple in-person conversations that we’ll be releasing over the coming weeks. If we didn’t connect in Miami, we’ll be back on the road soon.

⚡ 3 Things to Know

If you only have a few minutes, these are the three marketing shifts we’re paying closest attention to right now:

1. Apple + Google Are Going All-In on AI Together

Apple’s deepening partnership with Google means Gemini will increasingly power how users search, ask questions, and get recommendations inside Apple’s ecosystem. Translation: Google still matters, but how people interact with it is changing fast.

2. ChatGPT Is Testing Ads (Without Touching Answers)

ChatGPT has begun testing advertising placements that appear alongside responses (not inside them). This matters for law firms because it signals where monetization is heading without compromising trust in the answers themselves.

3. LinkedIn Articles Are Starting to Get Cited by LLMs

We’re now seeing LinkedIn long-form content show up as cited sources in large language model answers. That’s a big deal for professionals publishing thoughtful, experience-driven content, and another reason owned platforms matter.