What AI Thinks of Your Firm (and What Joe Fantini Thinks in Bed)

SEO in 2025: Proof Over Promises

In 2025, AI is deciding which law firms clients see first.

This week on the podcast, Jon and Marc break down how Google Gemini, ChatGPT, and changing search behaviors are reshaping discovery, reputation, and visibility for law firms everywhere.

Tune in and learn:

⚡️ The real reason traffic is down (and why conversions are up)

💡 Why AI doesn’t believe your claims — it checks your evidence

🎥 How video and short-form content are fueling visibility in Gemini

🔍 Why “content chunking” makes AI cite your site

🚫 The link-building tactics that will get your firm flagged

If your SEO results aren’t what they used to be, this is the episode that explains why — and how to fix it.

Pillow Talk from MTMP: The Roblox Case Everyone's Watching

From the Bellagio in Las Vegas (yes, in bed) Jon, Marc, and Joe Fantini unpack the biggest stories and surprises from this fall’s Mass Torts Made Perfect.

This isn't your average conference recap. It's the insider take on where the mass tort world is headed next.

Here's what's on the radar:

🎮 Roblox Litigation: 40+ million daily users and a December JPML hearing — could this be the next billion-dollar tort?

⚖️ Camp Lejeune: Mediation slows, but a settlement framework is finally in motion

🧠 Social Media & Gaming Cases: Plaintiffs are cracking Section 230 and changing how digital exposure claims are framed

📍 MTMP Trend: The new wave of torts isn’t about drugs and devices — it’s about digital harm and accountability

If you weren’t in Vegas, this is the conversation everyone was having in the hallways (and apparently, between the sheets).

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