Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.
What AI Thinks of Your Firm (and What Joe Fantini Thinks in Bed)
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Jon & Marc
Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.
Inside the Nation’s Largest Mesothelioma Practice Asbestos litigation looks attractive from the outside. High stakes. High value. Limited volume. The reality is far more demanding. This week on The Jon & Marc Podcast, we sat down with Sara Salger and Chris Layloff of The Gori Law Firm, the top filer of mesothelioma cases in the country, to unpack what it actually takes to handle asbestos litigation at scale. In this episode, Sara and Chris share how they: 🏢 Scaled from a 16-person team to...
The Authenticity Advantage: How Small-Market Firms Win High-production ads don't win cases. Familiarity does. This week on the podcast, Jon sat down with Hunter Garnett, Managing Partner of Garnett Patterson Injury Lawyers, to break down how he built a fast-growing PI practice in a small Alabama market by leaning into local relevance, authenticity, and disciplined operations. In this episode you'll learn: 🤠 Why authenticity consistently outperforms polished creative 📍 How hyper-local content...
Confessions of a Law Firm CMO: What Really Drives Growth Most firms think they have a marketing strategy. What they really have is paid traffic and guesswork. This week on the podcast, Marc sat down with Trudy Emlaw, former CMO of Mike Morse Law Firm and current CMO at George Sink Injury Lawyers, to break down what law firms with real, predictable growth are doing differently. Tune in and learn: 📊 The data foundation that instantly exposes wasted spend 🏆 How brand equity quietly becomes your...