Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.
$2.1B Roundup Verdict Stands as J&J Talc Trial and Tylenol MDL Heat Up
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Jon & Marc
Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.
Confessions of a Law Firm CMO: What Really Drives Growth Most firms think they have a marketing strategy. What they really have is paid traffic and guesswork. This week on the podcast, Marc sat down with Trudy Emlaw, former CMO of Mike Morse Law Firm and current CMO at George Sink Injury Lawyers, to break down what law firms with real, predictable growth are doing differently. Tune in and learn: 📊 The data foundation that instantly exposes wasted spend 🏆 How brand equity quietly becomes your...
Two Generations, One Strategy: Sustained Growth at Scale Some firms grow fast. Very few keep growing for 45 years. This week on The Jon & Marc Podcast, we sat with two generations of the Farah family to break down how a multi-office PI powerhouse keeps scaling without losing its culture. In this episode, the Farahs share how they: 🏛️ Turn family succession into a growth strategy instead of an inherited role ⚖️ Protect culture by holding their own kids to the same standards as everyone else 💼...
The AI Paradox: Automate Less, Win More Most law firms are using AI wrong. This week on the podcast, Jon and Marc sat down with Jerry Zhou, Co-Founder and CEO of Supio, to unpack what separates truly AI-native firms from those still treating it like glorified spell-check. Here's what you'll learn: ⚡️ Why most firms are stuck at "cruise control" with AI 💡 The ChatGPT security risk that's putting your client data at risk 🎯 How AI helped win a $60M verdict by processing 42,000 pages of medical...