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Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.
The AI Paradox: Automate Less, Win More Most law firms are using AI wrong. This week on the podcast, Jon and Marc sat down with Jerry Zhou, Co-Founder and CEO of Supio, to unpack what separates truly AI-native firms from those still treating it like glorified spell-check. Here's what you'll learn: ⚡️ Why most firms are stuck at "cruise control" with AI 💡 The ChatGPT security risk that's putting your client data at risk 🎯 How AI helped win a $60M verdict by processing 42,000 pages of medical...
Bard PowerPort: The Anatomy of a Defective Device A medical device used on cancer patients should help them, not harm them. But the Bard PowerPort did the opposite in thousands of cases. At MTMP, Jon and Marc sat down with Rebecca Phillips, Director of Mass Torts at The Lanier Law Firm and Co Lead Counsel in the Bard PowerPort MDL, to explain what's actually happening inside this litigation. Inside this episode: 📊 The economics and market structure that make the tort viable ⚖️ The operational...
SEO in 2025: Proof Over Promises In 2025, AI is deciding which law firms clients see first. This week on the podcast, Jon and Marc break down how Google Gemini, ChatGPT, and changing search behaviors are reshaping discovery, reputation, and visibility for law firms everywhere. Tune in and learn: ⚡️ The real reason traffic is down (and why conversions are up) 💡 Why AI doesn’t believe your claims — it checks your evidence 🎥 How video and short-form content are fueling visibility in Gemini 🔍 Why...