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Jon & Marc are marketing technologists, exploring the future of law and legal marketing, interviewing the legal industry’s leaders and boldest thinkers, sharing their insights at the intersection of legal practice and innovation.
Your Weekly Tort Talk Briefing Jon, Marc, and Joe Fantini break down several major developments that are shifting the mass tort landscape as we approach 2026. Here are the key updates: 🌱 Roundup: Bayer withdrew appeals on several large plaintiff verdicts, including the $2.1 billion Georgia judgment. Similar moves in Philadelphia suggest a broader strategy to resolve high-exposure cases while waiting on the Supreme Court. 🧼 Talc: The first post-bankruptcy ovarian cancer trial against Johnson &...
The AI Paradox: Automate Less, Win More Most law firms are using AI wrong. This week on the podcast, Jon and Marc sat down with Jerry Zhou, Co-Founder and CEO of Supio, to unpack what separates truly AI-native firms from those still treating it like glorified spell-check. Here's what you'll learn: ⚡️ Why most firms are stuck at "cruise control" with AI 💡 The ChatGPT security risk that's putting your client data at risk 🎯 How AI helped win a $60M verdict by processing 42,000 pages of medical...
SEO in 2025: Proof Over Promises In 2025, AI is deciding which law firms clients see first. This week on the podcast, Jon and Marc break down how Google Gemini, ChatGPT, and changing search behaviors are reshaping discovery, reputation, and visibility for law firms everywhere. Tune in and learn: ⚡️ The real reason traffic is down (and why conversions are up) 💡 Why AI doesn’t believe your claims — it checks your evidence 🎥 How video and short-form content are fueling visibility in Gemini 🔍 Why...